What Is Email Marketing?
At its most elementary level, email marketing is the use of email to endorse your business. It is used to encourage relationships with potential clients, keep current clients up-to-date and modernized on your brand, offer coupons to encourage customer loyalty, and more! It is a direct form of marketing, like marketing through snail mail, but email marketing is considerably more efficient for your wallet and for the environment since it’s totally paperless! Some people think email marketing is out-of-date, but they couldn’t be more mistaken. Email marketing has been applied since shortly after the birth of the Internet. It has evolved significantly since then and is still an incredibly useful marketing tool. In fact, many industrialists argue that email marketing is more significant now than ever before.