What Do We Understand By PPC?
PPC stands for pay-per-click, a model of internet marketing in which promoters pay a fee each time one of their ads is clicked. Basically, it’s a way of buying visits to your site, rather than endeavouring to “earn” those visits organically. Search engine promotion is one of the most common forms of PPC. It allows promoters to propose for ad placement in a search engine's funded links when somebody searches on a keyword that is related to their professional offering. For example, if we bid on the keyword “PPC software,” our ad might demonstrate in the very topmost spot on the Google results page.
Every time our ad is clicked, sending a visitor to our website, we must pay the search engine a small fee. When PPC is working appropriately, the cost is trivial, because the visit is worth more than what you pay for it.